Jan 19, 2024
You can feel the energy in the voice or the video. It is contagious. A breath of fresh air in a world that is almost afraid of joy. That is how I felt coming out of recording the new season of the podcast with Carmen Alfonso Rico. It is not every day that you meet someone who is unapologetic about having fun and enjoying what she is doing.
Kicking off with politics
Carmen wanted to be the US Secretary of State when she was a little girl. Note she was not a US national or living in the US, but that did not seem to stop her. Serendipity determined she would start her career in politics, in the middle of the PIGS crisis. What she most learnt that stayed with her was the human aspect of the industry. The work was very human-driven, which aligned with Carmen's goals.
London and Finance
Carmen is quick to affirm her life is not a straight line. As she wanted to grow and learn more, she realized a lot of her peers had moved to London to work in Finance, so she decided to follow along and "served" her time in Investment Banking. Despite the clear change in seniority level, she did learn the value of attention to detail, translating it into a responsibility when you are entrusted with someone's business. We share a few stories on our focus on the colour of charts or the spacing between words. I am not always proud of it, but Carmen's interpretation certainly makes me feel better.
Finding out what you do not like
Carmen wanted to keep moving and go into what she thought would be her future - being an entrepreneur. First, she got herself into VC and then decided to go on to become a tech entrepreneur. Against her expectations, she did not like it and she also missed investing. She preferred to cover many things rather than a single thing very deeply. For a moment, I thought it was me talking I must admit. She came to the conclusion she preferred the variety of content and took that as she moved her career forward.
Serendipity and opportunity
As Carmen found her way back into the VC world, she stumbled across the Hopin opportunity. That is when she first started being an angel investor. But not just any angel investor. Carmen built a unique relationship of trust with the founder, working alongside him in a very collaborative manner. She truly enjoyed becoming the trusted advisor and went on to do more angel investments.
Seeding Killers with a Heart
Carmen saw the opportunity to scale up the angel investments she was doing into a business model. Counter-intuitively, she went back on the cap table by moving to the seed stage of the companies to focus intensely on the "power of small", as she calls it.
Why Killers with a Heart? Carmen has a strong preference for companies that are solving a very painful pain and have a high amount of customer love, almost like a cult. As to the Killers part, she did learn in banking that you can be delivering but still be kind, so that is part of her due diligence process. Over time, the importance she placed on IQ and EQ was a journey of acceptance of what truly mattered in making a business successful.
Energy from fun
For Carmen, a good day will start early and have exercise, reading a book, meeting great founders and hosting people. This will give a good perspective of what matters to her. As I tried to understand what drives her energy, her response no doubt surprised me:
"I'm obsessed"
It is the fun and energy she puts into things that drive the enjoyment that you hear in her voice. And she reminds herself of the importance of having fun before every meeting, no matter how big or small. She does it with immense conviction that she has found her superpower and is joyful about living it.
When I came out of the podcast, a smile of energy lightened me up on a day that had started very gloomy. And more importantly, I felt connected, and just a bit more normal. Passion and obsession are more common than we think sometimes.
Carmen's List
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